How to Create a Successful Email Newsletter
04/02/2022
Sending e-mail newsletters is a great way to keep in touch with your customers, share news, and convert subscribers into new clients.
A newsletter can be an incredibly valuable tool for any content creator. Even though it is vital to build up an engaging mailing list and large audience, it is also very important to create enticing content to retain subscribers and interact with them regularly.
When putting together a newsletter, you want to ensure subscribers are interested, read the material, and then hopefully purchase your product or service offering.
To ensure this is the case, when customers subscribe to your newsletter, make sure they receive new and valuable information with each newsletter.
So, here’s our guide on how to create an engaging newsletter.
1. Use Unforgettable Subject Lines
Your subject line is very important, as it will catch your audience’s attention and will help them decide whether or not to open the e-mail. Therefore, try and make the most of it and think of it as a way to convince subscribers in a short line. Generally, the shorter the subject line, the better. Furthermore, personalised subject lines also tend to perform well.
It could be worth using questions in the subject line or asking subscribers to fill in a poll, as it will help them feel valued and needed. You could also offer exclusive discounts or sneak peeks or reveal exciting information that is relevant to your audience.
2. Be Consistent
Consistency is crucial when it comes to newsletters and retaining a subscriber list. Unfortunately, newsletters have gained somewhat of a bad reputation for “spamming” inboxes, so be careful not to send e-mails too often. However, if you don’t send newsletters often enough, then your audience may forget who you are.
It would be brilliant to find a middle ground, so that your newsletter is a regular for your subscribers.
Before you decide, you need to consider:
- How frequently are you producing content?
- Do you have any big news to share?
- Do you have a theme for every newsletter you send? If yes, does your content fit with the theme?
It’s also worth considering what time you send out the emails. This will depend on your niche and your audience. Scheduling e-mails at the right time will ensure your target audience receive the e-mail when they are free and have time to read the newsletter.
3. Generate Engaging Content for Your Newsletter
Your newsletter is centred around the content you provide. Your content will tell subscribers about your brand, your values, and what you have to offer. When you’re creating content for your newsletter, think about what your consumers would like to read. Focus on what consumers would like to see. Using a mind map can be a great way to brainstorm, organise, and outline your content for newsletters, in order to cater to your audience.
Often, you will already know what kind of thing you would like to convey. A few ideas for valuable, focused content include:
- Featuring testimonials and how customers feel about the brand.
- Talk about any upcoming events.
- Share unique industry insights.
4. Use a Consistent Style
Almost all businesses now send out regular newsletters, so it is necessary to be consistent with your style and branding, to stand out from competitors. Make sure to avoid over-filling your email and crowding it with too many designs.
In addition to this, attempt to add value to every newsletter you create, whether this is in the form of design or content. Ensure there is a maximum of five sections in each email. Furthermore, it’s brilliant to have an overarching theme for coherence. Therefore, the reader will know what to expect from the newsletter.
5. Use a Custom E-Mail Address
To avoid newsletters finding the spam or junk folder, it may be worth sending your e-mails from a PHP platform. A PHP platform can also allow you to personalise email campaigns, send large volumes of emails, and customise headings.
Additionally, using a platform to send out your newsletters will give a more professional look.
6. Wrapping Up
Newsletters are a fantastic way to discuss and communicate unusual, engaging, and captivating ideas and encourage subscribers to start a conversation. Take inspiration from your social media channels, reuse testimonials, and make newsletters informative and fun.
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So, there you have it! We hope our tips prove useful and help you when you’re putting together and sending out e-mail newsletters.
What do you think? Have you tried these techniques? Ready to take them on?
If you’re feeling a little daunted, don’t worry, that’s fairly normal. If you’re keen to get started with social media marketing but you don’t think you can manage it yourself – why not give Audience a call?
Visit www.getaudience.co.uk today where you can claim a free marketing review for your business! No obligations, no catches – just free expert marketing advice.
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