Unique E-Commerce, Premium Clothing for Petite Women Business for Sale based in London
£20,000
£18,000
TBC
Overview
Relocatable
2022
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
Presenting a unique opportunity on the market is Piccoli, a relocatable e-commerce fashion business specialising in premium petite women's fashion.
Renowned as the go-to destination for designer fashion catering to women 5'3 and under, Piccoli has a distinct mission of empowering petite women with a range of beautiful clothing.
What sets Piccoli apart is not just its fashion-forward approach but also its commitment to sustainability. The business prioritises eco-friendly practices by using biodegradable, undyed, or certified materials for most components such as fabric, buttons, and labels. They advocate for a planet-friendly approach, providing a detailed breakdown of each garment's premium components on their shop pages.
Piccoli's stellar reputation is reflected in its features in prestigious publications like Marie-Claire, Glamour, Stylist LOVES, and Gramersi. The brand received a glowing endorsement in Marie-Claire's article titled "I'm 5'0 and I've just tracked down 16 of the best petite shopping picks for summer."
Key Features of this business include:
o UK's leading independent premium Petite brand
o Sizeable and engaged client list with a significant percentage of repeat customers
o Access to a ready-made inventory of best-selling styles
o Fully functional and UX/SEO-optimised website
o Built-in sustainable supply chain
o Available in marketplaces in the USA and UK for extra exposure
o Significant asset bank of images and videos
With a loyal client base and a strong presence in the fashion industry, Piccoli represents a unique and exclusive business opportunity. Its sustainable practices, coupled with a positive reputation and media features, make it an attractive investment for someone passionate about the fashion industry.
This business places a significant emphasis on perfecting sizing and updating patterns to enhance and complement petite frames. The meticulous design process focuses on creating pieces that elongate and elevate the overall look, with careful attention to garment length and proportions.
Sustainability is a core principle, evident in the sourcing of fabrics from certified suppliers. The business prioritises local raw materials sourced from Brazilian factories, strategically located close to their manufacturing facility. This not only reduces the carbon footprint but also contributes to supporting the local economy.
Manufacturing employs a wide range of people in Brazil. Garments are stitched by small groups of seamstresses in the city of São Paulo. The business has a local team for quality control and packaging for export, and a development team who help sample and fit pieces. They work with local creatives, photographers, models and logistics professionals.
There is a huge gap in the market for this business as 40% of women in the UK are classified as Petite but only 3% of the clothing stock addresses this market, providing ample space for Piccoli to grow.
The brand serves customers in 10 countries. The United States stands as the second largest market, holding considerable promise for further growth. There are opportunities to introduce new styles and venture into complementary categories like accessories and swimwear, thereby enhancing profitability. Additionally, expanding the size range beyond 6-12 to include 14/16/18 could substantially boost revenues, considering the average UK woman wears a size 16.
The website would benefit from a coordinated content strategy across web, mobile and socials. Opportunity to expand this business through digital marketing means. This company has Facebook, Instagram and TikTok but would benefit from a targeted marketing campaign incorporating traditional and digital marketing methods.
Features
Online Presence
Location
- Home Based