Unique E-Commerce Beauty Brand for Sale

Bracknell, Berkshire

REF: INT2536

Asking Price:
£35,000

Annual Turnover:
£666

Annual Net Profit:
TBC

Reduced

REF: INT2536

Overview

Tenure:
Relocatable

Established:
2016

Excellent Reputation
Huge Growth Potential
Low Overheads
Strong Supplier Relationships

This is a unique opportunity to acquire a pioneering British-blended, African heritage skincare brand with no compromise on health or indulgence, establishing itself as a worthy and effective alternative to the “clean” brands in the mainstream today.

Their products include family-friendly and suitable for all ages, unisex fragrances which look good, smell good and feel good.

Founded in 2016, the brand has invested in product development, testing, approval and manufacture with 11 products being the key to having over 15,000 sold units in total. The business has also developed links with Ocado and was previously successful as a stockist to Ocado – now, for sale is their formula and rights, plus the history and industry connections. The last 5 years were focused on running a proof of concept due to limited funds.

They were featured on Dragon's Den in 2017 which gave them great brand exposure, and were also featured in high-profile magazines such as Vogue, Cosmopolitan, Women's Health and broadsheet newspapers such as The Guardian and Observer. Additionally, they boast a growing following of 6500 on Instagram and over 2000 on Facebook.

This business presents a highly profitable opportunity to relaunch high-end, niche products with a successful track record with an excellent turn-key model including packaging, branding, design and marketing.

The luxury beauty business provides high-end products with African heritage and clean ingredients. Founded over 6 years ago, the owners of the business invested over £200K in product development, testing, approval and manufacture with 11 products which led them to be a stockist to Ocado. They are a self-funded business from personal funds, spending the last 5 years maintaining a narrow distribution in order to implement a proof of concept.

The company has validated the effectiveness of range through focus groups, dermatologists and customer testimonials having sold over 15,000 units and demonstrated that they can get into key retailers in the UK and UAE.

Unfortunately, the business had to scale down, therefore, the formula and rights are for sale, plus packaging, branding, marketing, product development and more. Testing and development were outsourced through the manufacturing company with every opportunity to expand and reignite the success of the business.

This is the perfect example of a fantastic turn-key business that has perfected its product development, brand, testing, manufacturing and marketing and is ready to be elevated with the correct owner-operator.

Relaunching their website, social media and re-approaching Ocado alongside other high-end stockists would be highly beneficial as this business has a high profitability rate.