Thriving & Relocatable Premium Athletic Apparel Brand with Loyal Customer Base
£110,000
£420,000
£45,000
Overview
Relocatable
2015
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Strong Supplier Relationships
Established in 2015, this premium athletic apparel brand has successfully carved out a unique niche in the market by offering high-performance, muscle-fit clothing specifically tailored for athletic physiques.
The brand operates remotely, with a flexible and adaptable structure that has allowed it to thrive. Having sold over 40,000 products to date, the brand boasts an impressive 50% customer re-order rate, 4 times the industry average, demonstrating its strong customer loyalty and satisfaction.
Focused on combining style with performance, the brand has gained a loyal and engaged customer base. All products are sold exclusively through a sleek, user-friendly Shopify website, ensuring a seamless and efficient shopping experience for its customers.
The brand has also built a solid online presence, with over 20,000 followers on Instagram and more than 7,000 on Facebook, helping to drive brand awareness and customer retention. The brand has grown over the years through a mixture of marketing on Facebook, Instagram and Google platforms.
The owner is now seeking a buyer with the necessary resources and expertise to accelerate further growth. With a proven business model, a loyal customer base, and established supplier relationships, this brand presents an exciting opportunity for expansion.
The bootstrapped nature of the business has limited opportunities in the past. The right owner can purchase a turnkey business which has potential to explode in growth, with the right investment and strategy.
Fitizen’s apparel is exclusively designed in-house and produced to the highest quality standards. Manufactured across 3 factories, 2 in China and 1 in Indonesia, its products are sold online exclusively through the brand’s Shopify store, with fulfilment managed by centres in the UK and China.
With 70% of sales coming from the UK and 30% from the US, Fitizen has established a loyal following among athletes, gym-goers, and fashion-conscious customers.
The owner currently manages all administrative tasks, design, and supplier relations, with support from remote workers in Serbia, Indonesia and China. While fulfilment and shipping are outsourced to ensure operational efficiency.
The brand benefits from long-term supplier agreements, minimal overheads, and a strong reputation built on Facebook marketing, customer satisfaction, and repeat business.
There is significant room for growth, both in terms of geographical reach and marketing strategies. The business could expand to new regions, such as Europe, to tap into a broader customer base and has huge potential to increase it’s footing in the US.
There is also potential to increase marketing efforts across multiple platforms like TikTok and Instagram, allowing for wider visibility and engagement.
Additionally, they could explore wholesale opportunities again, expand its product range, or enter new sales channels like Amazon, eBay, or Etsy.
The business is bootstrapped and it’s resources constrain it in many ways. A buyer could save over £30,000 per year in operational costs by shipping stock by boat, rather than Air freight, further increasing profitability. Not using bank and working capital loans would save the business an additional £20,000 per year.
With the right investment, the business has the potential for considerable growth, profit and scalability.
Features
Key Information
- Products Sold: Clothing - Ladies', Clothing - Men's
Online Presence
- Facebook: Yes
- Twitter: Yes
- Instagram: Yes
Location
- Home Based
- Limited Competition