Sustainable, Online Festival and Alternative Fashion Brand
£100,000
£334,212
£31,976
Overview
Relocatable
2020
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
- Equipment Included
Established in 2018, this thriving online business specializes in ethical, handmade-to-order festival and alternative fashion, with all pieces designed and crafted in-house in Bristol, UK. Each item is lovingly made, ensuring unique designs you won’t find anywhere else.
The owner is seeking to sell in order to focus on other business ventures, creating an exciting opportunity for a new owner to acquire a highly successful and scalable brand in the alternative fashion space.
The company became the UK’s fastest-growing festival fashion brand in 2021, overtaking all direct competitors. The brand is renowned for its use of reflective fabric, made from the same material used in high-visibility jackets. This innovative fabric activates with bright white light, creating a stunning reflective effect that’s perfect for festivals and raves. In addition to clothing, the business also sells a range of handmade, ethical, and sustainable dog clothes and accessories, catering to a growing market of eco-conscious pet owners.
Sustainability is at the heart of the brand’s values. For every order placed, a tree is planted through Tree Nation to give back to the planet. The business has also previously partnered with Trees for the Future, donating enough to plant over 3,000 trees.
With a significant online presence—including over 250,000 followers across social media platforms, over 1 million likes on TikTok, and more than 28,000 engaged email subscribers—the brand enjoys consistent global sales, high levels of repeat business, and continuous customer growth.
With proven expansion potential, there are ample opportunities to explore new product lines, expand marketing efforts, and enter additional markets.
This is a rare chance to take over a well-established, in-demand ethical brand with a unique offering and a solid foundation for growth in a dynamic niche industry.
The brand specialises in handmade rainbow reflective ravewear and a wide range of prints and styles.
The business operates out of an eco-unit that contains a small factory and studio with an administration and packing area.
The business can be relocated as needed, and all equipment will be included with the sale.
The company ensures excellent service and quality which in turn, has generated 22% of return customers in the last 3 months. The brand ships worldwide with the top-selling geographical locations including the UK, USA, Australia and New Zealand.
Most staff are freelance in addition to 3 FTE and 3 PTE. The owner is involved in the social media, marketing and administration activities and is agreeable to remain at the business for a period to assist in the transition.
The brand is well-known across the festival/event industry with an audience of 300,000 people worldwide. The company’s TikTok has created several viral videos, ultimately increasing brand awareness. The brand would benefit from further resource into social media marketing which is a proven advertising method in the fashion industry.
The business currently operates its own factory and studio, with all clothing handmade to order in Bristol. It is possible to outsource these activities to reduce overheads and remove the need for additional space. Should the business outsource clothing production, the main requirement for trade reduces to stock storage space.
The business’s peak sales are generated in the UK summer festival season. Additional marketing and resource to increase brand awareness in the winter months should be considered to provide growth
Features
Key Information
- Products Sold: Clothing - Ladies'
Reputation
- Google: 4.9
Online Presence
- Facebook: Yes
- Instagram: Yes
- Blog: Yes
Location
- Limited Competition