Relocatable Business Specialising in Horseracing Publications
£35,000
£20,000
£15,000
Overview
Relocatable
1992
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
Established in 1992 by renowned racing journalist John Morris, this esteemed business offers an annual horseracing publication alongside a subscriber email service providing expert tips for major racing festivals.
Over the years, it has built a formidable reputation and stands as one of only 3 such publications in the UK. Known for its meticulous research, comprehensive trainer interviews, and exceptional track record in selecting winners, this business presents a unique acquisition opportunity as the owner seeks to retire.
A significant unique selling point of the business is its strong relationships with trainers. The current owner has fostered robust connections within the racing community and is prepared to introduce the new owner to these valuable contacts.
The business caters to a specific demographic, including professional tipsters, serious punters, and anyone keen on making well informed bets. A majority of customers are long standing, purchasing the publication annually, which underscores the business's loyal customer base. This loyalty is further evidenced by the high retention rate, driven by the publication's exceptional success in tip accuracy.
This business offers a prime opportunity for a professional or semi professional tipster, or anyone adept at identifying winning horses, to take over a respected publication with a dedicated customer base and significant growth potential. The current owner is willing to stay on for a transition period to ensure a seamless handover, making this an attractive proposition for potential buyers.
The business has expanded to include an email service that delivers tips to subscribers for major racing festivals. The publication is sold through the Jumping Prospects website, and the email list includes 1,500 subscribers, with 70 to 90 typically paying £20 for tips on specific race meetings. For the 2023/24 season, 700 copies of the publication were sold.
The business is currently operated solely by the vendor, who is responsible for all research, compilation, and distribution.
While the business is run from the vendor's home in Liverpool, it can be operated from anywhere. Proximity to major stables is advantageous for maintaining relationships with trainers.
Increasing the frequency and scope of the email tip service to cover more meetings and trainers.
Expanding the publication and email service to cover the flat racing season, in addition to the jump season, could attract a wider range of customers.
More aggressive marketing strategies, especially online, could attract new customers and increase sales.
Bringing in more researchers and tipsters could improve the depth and breadth of the tips provided, attracting more subscribers.
Leveraging the vendor's offer to introduce the new owner to established trainer contacts.
Continuing the tradition of visiting trainers’ stables and providing well-researched tips to maintain and grow the business's reputation.
Features
Online Presence
- Facebook: Yes
- Linkedin: Yes
- Blog: Yes
Location
- Home Based
- Limited Competition