Online Retailer of Wigs, Hair Extensions and Accessories
£20,000
£20,000
£8,000
Overview
Relocatable
2007
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
- Wide Variety of Products & Services
This is a unique opportunity to purchase an established online retailer with a broad product range, including wigs, hair extensions, jewellery, swimwear, scarves, and various accessories. The business has a strong focus on hair and fashion and primarily caters to the Afro-Caribbean market.
Established in 2017 and acquired by the current owner in 2022, the business has been dedicated to supplying quality lace wigs and hair extensions, addressing a significant gap in the UK market. Over the years, it has grown to supply the highest quality wig fashions, hair extensions, and hair care products to customers across the UK, Europe, and the rest of the world. The product range includes expertly crafted custom wigs, full lace wigs, cosplay fantasy wigs, plus much more. Their specially imported natural extensions feature leading brands such as LA Trend and Sensational.
The wig accessories sector alone is highly profitable, boasting markups exceeding 60%. This segment is also low-maintenance and presents an excellent opportunity for maximizing profits with minimal effort.
Beyond the wigs and extensions, the business also provides all the necessary accessories for applying and removing wigs, including scalp protectors and adhesives, plus a selection of top-tier hair care products such as salt-free shampoos, conditioners, and pure Moroccan Argan oil. The company also offers an easy online shopping experience, complete with excellent aftercare, wig repairs, and a special ordering service.
The business has also successfully expanded into the professional sector, supplying premium products to top hair stylists, theatres, and film production companies. There is also a growing male customer base for toupee accessories, highlighting the versatility and wide appeal of the product range.
Minimal competition from businesses that offer similar services. The business separates itself from competitors by providing advice to buyers and their hair requirements. The business generates sales globally and consistently attracts new customers.
The business is an online retailer of a wide range of hair and hair related accessories, including quality lace wigs, hair extensions, haircare, tapes and accessories. Whilst there is a focus on the Afro market, this is not an exclusive product line.
Focus on high quality suppliers and products and markets via its website and several online channels including Facebook and Instagram. The business has cultivated excellent customer and supplier relationships highlighted by its 4.4/5-star review on Facebook which is the primary marketing outlet.
Services are provided worldwide with most customers and sales based within the UK. The main USP and differentiator of the wig business is the bespoke advisory service to customers over the phone. Not only does this support the reputation of the business but encourages customers to re-purchase.
The business is currently run by the owner and is a relocatable business, providing an exciting opportunity to acquire a turnkey business.
There is an existing website for the business however, upgrades to the service and increased resource into website marketing are recommended to better serve the business growth through its eCommerce trade. In addition, social media is a proven and inexpensive marketing method within the hair and beauty industry, targeted campaigns could be implemented to gain growth worldwide.
Amazon and eBay marketplaces were previous platforms used by the business to boost its eCommerce presence. There is significant growth potential available should the new owner decide to resell via these platforms to gain custom from a larger audience both within the UK and worldwide.
Features
Key Information
- List Marketplaces: Amazon, eBay
- Products Sold: Other
Online Presence
- Facebook: Yes
- Instagram: Yes
Location
- Home Based
- Limited Competition