Long-Running Watch Parts and Accessories Business with Strong Customer Loyalty
£66,000
£240,484
£33,362
Overview
Leasehold
2006
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Strong Supplier Relationships
This well-established online retail business has been operating since 1999, specialising in watch batteries, watch parts, and watchmaker tools, with a particular focus on Casio watch straps and components.
Over the years, it has grown from selling only watch batteries to a comprehensive product range, responding to customer demand and maintaining strong Google search rankings. The business primarily sells through its bespoke website and also lists some products on eBay.
With a niche market and limited direct UK competition, the company benefits from strong customer loyalty, attracting both individual watch owners and watch repair professionals worldwide.
The business is currently operated from a business unit in Swindon but was previously run from home, making it highly relocatable. The sale includes office equipment, stock, and an efficient order fulfilment system, providing a smooth transition for a new owner.
The company has built a stellar reputation for excellent customer service, repeat business, and its ability to source hard-to-find parts. With no seasonal fluctuations, it maintains consistent year-round sales, offering a stable and profitable opportunity.
The business is being sold as the founders are retiring, offering a fantastic opportunity for the right buyer to take over a solid, profitable venture. With a reliable customer base and significant potential for growth in an expanding niche market, this is an exceptional opportunity for the next owner to build on its success.
The business operates from a well-organised unit with ground-floor storage, a loading bay, and first-floor office space, including stock shelving, packing stations, office equipment, a kitchen, and two toilets. It has seven allocated parking spaces and is designed for efficient order fulfilment.
Staffing includes three part-time employees with an office manager overseeing workflow. The owner handles stock ordering, financial management, and admin. The business is structured to run with one person daily, with additional staff on busy days.
Sales primarily come from the company website, which ranks well on Google, and eBay, though the latter contributes less. Sales are mostly one-off, with repeat customers due to quality service and reliable supply. The company thrives on sourcing hard-to-find parts, ensuring long-term success.
This business presents multiple avenues for growth, including expanding its product range to include Seiko case seals, watch glasses, and additional straps, which are in high demand. Increasing marketing efforts, particularly on social media and through targeted digital campaigns, could significantly enhance customer acquisition.
There is untapped potential in selling through additional platforms such as Amazon, which would increase visibility and sales. Creating instructional "how-to" videos could help establish the brand further and drive engagement. Expanding the eBay product range and implementing a proactive email marketing strategy could also contribute to growth.
With a well-established online presence, a strong customer base, and a niche product offering, this business is an ideal opportunity for an investor or an entrepreneur looking to take over a stable, profitable, and scalable e-commerce venture.
Features
Online Presence
- Facebook: Yes
- Twitter: Yes
Location
- Close to Local Businesses
- On-Site Car Parking
- Nearby Car Parking