Leading Ecommerce Party Supplies Business with Strong Customer Base
£175,000
£187,484
£50,000
Overview
Relocatable
2012
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
This UK-based online retailer specialises in high-quality children's party supplies, offering a wide range of products, including balloons, tabletop decorations, candles, cake toppers, and themed items. Founded in 2012 as a family-run business, it has steadily grown and earned a strong reputation within the industry, receiving recognition in several prominent publications.
With a highly engaged customer base of over 100,000 contacts and 30,000 newsletter subscribers, the business enjoys excellent SEO and a strong online presence, ensuring consistent traffic and attracting both repeat and new customers. The Shopify website is well-designed, featuring an extensive product range, and the business benefits from long-standing relationships with suppliers.
Operating remotely from Surrey, the business offers a fully relocatable model with low overheads. As the owners now explore new ventures, this business presents an exciting opportunity for a new owner to take over and build on its already solid foundation and substantial growth potential.
With a well-established brand and an intuitive ecommerce platform, it offers everything from themed decorations and balloons to tableware, cake toppers, and accessories. The website is user-friendly and designed to maximise customer experience, contributing to a high average basket spend.
The company has built strong, long-standing relationships with suppliers, sourcing products primarily from the UK, with select items from Europe. With no physical store, all operations are managed remotely, allowing for minimal overhead costs. The 2 co-owners currently handle all aspects of the business, including order fulfilment, dispatch, and customer service, working an estimated 40 hours per week combined.
A key strength of the business is its outstanding reputation, built on excellent customer service and a unique product range. Featured in several publications, it has remained competitive by maintaining high profit margins and leveraging effective SEO strategies to attract new customers.
Increased Marketing & Advertising – While SEO has been effective in driving organic traffic, investing in paid social media ads and influencer collaborations could significantly boost sales.
Expansion into New Marketplaces – Currently, all sales are made through the business’s website. Expanding onto platforms such as Amazon, eBay, and Etsy could open new revenue streams.
Geographical Growth – The business serves UK customers but could expand into European markets with the right logistics setup.
Wholesale & Corporate Sales – There is an opportunity to supply party stores, event planners, and corporate clients in addition to direct-to-consumer sales.
Outsourcing Fulfilment – Employing staff for order dispatch would allow new owners to focus on business development and marketing.
Diversification into Other Events – Expanding into party supplies for adult events, weddings, and corporate functions could attract a broader customer base.
Features
Key Information
- Products Sold: Other
Online Presence
- Facebook: Yes
- Instagram: Yes
- Youtube: Yes
- Blog: Yes
Location
- Home Based
- Limited Competition