Health, Fitness & Recovery E-Commerce Business: Partially Passive Income (1-2 Hours Weekly Management)
£50,000
£100,000
£12,000
Overview
Relocatable
2023
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
This relocatable e-commerce business specialises in Health, Fitness, and Recovery products, catering to a UK-based customer base. Established in 2023, the business has already doubled in growth in 2025, demonstrating its strong potential for expansion.
Operating on a hybrid model that combines direct-to-consumer sales with drop-shipping, the business is supported by multiple warehouse locations across the UK. It runs smoothly through a user-friendly Shopify website, providing a seamless experience for both customers and the owner.
With a team of virtual assistants and ad agencies handling day-to-day operations, the business requires only 1-2 hours of management per week, making it a partially passive income opportunity.
Given the rising demand for home fitness and recovery products, the business is poised for continued growth. It has forged strategic partnerships with over 20 leading suppliers—most of which are UK-based—to ensure a reliable and diverse product offering. Key partners include Pure Wellness Co., Chill Tubs, Attack Fitness, PulseRoll, and more.
Operating without physical premises, the business has low overheads and high scalability, offering the owner significant flexibility and the ability to manage operations from home.
While the business currently has minimal reliance on paid advertising, there is considerable potential for further growth through targeted marketing strategies. With secure supplier contracts and a supportive team in place, this turnkey opportunity allows a new owner to scale operations while maintaining a flexible work-life balance.
The business operates on a hybrid model, combining direct-to-consumer sales with drop-shipping, and is supported by multiple warehouse locations across the UK.
Products are primarily sold to domestic customers through a user-friendly Shopify website, allowing the business to be managed and maintained from any location. Most key processes, such as email marketing, customer follow-ups, and review collection, are fully automated, ensuring smooth and efficient operations.
Although minimal advertising efforts have been made so far, there is significant untapped potential for growth through targeted marketing initiatives.
The current owner operates the business solo, making it an ideal setup for either an owner-operator or as an addition to an existing portfolio. The flexible structure and relocatable nature of the business make it particularly appealing for a buyer seeking a business that is ready to scale.
The business offers vast opportunities for expansion. Implementing a focused marketing strategy, including social media advertising, SEO optimisation, and Google Ads, could significantly increase traffic to the Shopify store. There is also scope to list products on additional platforms like Amazon and eBay, reaching a broader audience and increasing sales.
With fitness trends and home exercise continuing to grow in popularity, the demand for sports equipment is on the rise. Expanding the product range to include emerging fitness trends or niche equipment could also attract a new customer base. The dropshipping model ensures scalability without requiring significant investment in stock, making this business well-suited for growth.
The current owner is open to discussing a transition period to help ensure a smooth handover.
Features
Online Presence
Location
- Home Based