Established Relocatable Ethical Babywear Brand with Unique Products and Copyrights
£70,000
£32,000
£20,112
Overview
Relocatable
2016
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
Founded in 2016 by a passionate husband and wife team, this is a home-based ecommerce brand specialising in ethical and sustainable baby clothes and accessories. Known for its unique, high-quality products, many of which are copyrighted and exclusive to the brand, it has built a strong reputation and loyal customer base.
The business was once a thriving full-time venture but is now run part-time, with just 2–3 hours a week focused on fulfilment, as the owners shifted attention to other work commitments. With no active marketing or development, it operates solely on organic sales, making its current performance a testament to the brand’s strength and loyal customer base, leaving ample room for growth.
Despite minimal input, the business continues to deliver consistent results. The customer base includes over 9,700 buyers, with an impressive 25% return rate over five years, rising to 38% in the past 12 months. The business has surpassed 10,000 Shopify orders, while also maintaining solid sales on Etsy and through wholesale. Customer satisfaction is high, reflected in over 1,175 positive reviews on Judge.me and a lifetime order return rate of just 0.87%.
Traffic is driven almost entirely by organic Google search, thanks in part to a full SEO audit and content strategy implemented in 2022. The site ranks in the top positions for key search terms like “muslin blanket” and “swaddle blanket,” and gross margins consistently fall between 70% and 80%. Social media channels further support the brand, with a combined following of over 51,000.
The current owner feels the true potential of the business is being significantly underutilised and hopes to find a passionate new owner who can give the brand the energy and focus it deserves. This is an ideal opportunity for someone seeking a flexible, ready-made lifestyle business, or for a buyer with sector experience looking to scale a strong foundation into a larger, thriving enterprise.
This successful, home-run business offers a range of sustainable baby clothes and accessories, designed in-house and sold through its website and Etsy.
Every product is carefully developed—designs are created with artists, fabrics are printed overseas, and garments are manufactured by trusted suppliers in Hong Kong and Turkey.
With many copyrighted and exclusive to the brand, these products have earned a loyal customer base across the UK, valued for their quality and thoughtful design.
Run entirely by a husband and wife team, all orders are fulfilled in-house via a Royal Mail business account. Inventory is currently stored in a small storage unit, with an estimated stock value of £12k*.
Fully managed by the vendors and easily relocatable, this is a turnkey operation with flexible fulfilment options.
Depending on the buyer’s preference for in-house or third-party logistics, stock can be relocated accordingly—offering an easy transition and strong foundation for future growth.
With no recent investment in marketing, this business is primed for growth under new ownership. There’s strong potential to scale by expanding Klaviyo email flows and running more frequent, segmented campaigns.
Reviving the dormant blog would also enhance SEO and drive organic traffic. Consistent social posting on Instagram, Pinterest and Facebook—alongside launching a TikTok presence—could rebuild engagement and reach. Paid ads across Google, Meta, TikTok and marketplaces like Etsy and Amazon would boost visibility.
Amazon storefronts are already set up but inactive, offering instant growth potential, as do invites to platforms like Not On The High Street and Wayfair.
Influencer outreach is underutilised despite regular requests and an existing contact list. Expanding internationally via EU/US fulfilment centres, reactivating wholesale (e.g. Faire), replenishing best-sellers, and launching new patterns all offer easy wins to significantly increase revenue.
Features
Online Presence
Location
- Home Based