Established in 2010, this thriving business has become a cornerstone in outdoor fitness and personal training, expanding its presence across 2 strategic locations.
Catering predominantly to individuals aged 35 and above, couples, parents, and a range of private and corporate clients, the enterprise offers a diverse array of services including personal training, boot camps, trail running sessions, and corporate workshops.
Each year they run an annual challenge week that focuses on community engagement and fitness improvement. During this event, members are paired up and fitness tested at the beginning, with a retest 10 weeks later. The challenge is delivered through team sessions across all gym locations, with trainers actively participating alongside members. A dedicated forum on their app allows participants to interact, share progress, and post team results at the end of the challenge. The event creates a lively atmosphere, fostering camaraderie and motivation across their members.
With over 200 active members, the business prides itself on high retention rates, fostering a strong sense of community through social events such as Christmas parties and maintaining a personable approach tailored to varying fitness levels.
The current owner is leaving due to commitments to another venture, presenting an opportunity for new ownership to capitalise on a well-established brand known for accessibility and inclusivity in fitness.
Operating on rolling subscriptions with 1 month notice periods, the business model ensures flexibility for members while sustaining stable revenue streams.
Positioned as the longest-running provider in the area with a loyal and eclectic membership base, this enterprise is ideal for prospective partners looking to invest in a proven fitness concept with room for further growth and community engagement.
