E-Commerce and Wholesale Business Specialising in Unique Metal Garden Decorations
£25,000
£26,862
£5,537
Overview
Relocatable
2020
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Well Equipped Business
Established in 2020, this is an eCommerce and wholesale business specialising in unique metal garden decorations.
Originally started as a side venture, the business has now reached a profitable stage, leading the owners, who both have full time jobs, to decide to sell. They always intended to sell once the business became profitable, and they believe it is now the right time.
The business offers a range of distinctive metal garden decorations, selling directly to consumers through its eCommerce website and wholesale to businesses such as farm shops, garden centres, and the National Trust.
The business has secured a trial location with the National Trust for Scotland and plans to expand into more locations in 2025.
With its efficient online presence and home based operation, this business presents an attractive opportunity for those looking to invest in a growing niche market. The owners are committed to assisting with the transition to ensure a smooth handover.
Metalmotif Ltd operates from home, with stock stored in a garage, and has no full time staff.
The partners have concentrated on B2B efforts, attending costly trade shows to build their wholesale client base. Despite limited SEO and marketing efforts, the business has shown significant potential, especially with the right marketing strategy.
As a home based operation, the business requires minimal overheads and operates nationwide. It has earned a strong reputation for persistence and successfully stocking products in reputable locations. The client base includes repeat wholesale clients and one off eCommerce customers, with no significant contracts in place except for the National Trust. The eCommerce site and B2B focus are key unique selling points, along with the achievement of being stocked by the National Trust.
Improved marketing efforts, particularly online through SEO and platforms like Amazon or eBay, could significantly boost B2C sales. While the business is not currently looking to expand geographically or in terms of services, enhancing the existing eCommerce presence could attract a wider audience.
The current focus on B2B has laid a strong foundation, but further investment in marketing could see a significant increase in sales.
The business is appealing to new owners due to its profitability, established client base, and minimal competition. The current owners believe that with better marketing knowledge and effort, the website sales could have huge potential.
Features
Key Information
- List Marketplaces: Etsy
Online Presence
- Facebook: Yes
- Instagram: Yes
Location
- Home Based