Award-Winning Eco-Friendly E-Commerce Business
£60,000
£206,190
£28,294
Overview
Relocatable
2007
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
- Wide Variety of Products & Services
This well-established e-commerce business specialises in eco-friendly and ethical products, offering over 1,000 items from nearly 100 brands. With a strong focus on sustainability, it serves both individual consumers and small-scale corporate gifting needs.
Operating since 2007, the business has developed a robust online presence through 2 distinct websites: 1 dedicated to ethical living and gifting (https://www.greentulip.co.uk) and another for sustainable gift boxes (https://www.thenaturalgiftcompany.co.uk/). A Not On The High Street storefront is also included in the sale should it be required.
Fully relocatable, the business operates efficiently with a loyal customer base and an excellent brand reputation. It has earned a 4.8-star rating on Judgeme.com, with customers praising its "excellent products" and "amazing customer service."
Winner of the Wiltshire Life Green Business of the Year Award in 2022, this opportunity offers significant growth potential in a rapidly expanding market.
The business benefits from established automation systems and infrastructure, allowing for a seamless transition and a solid foundation for scaling. Whether managed as an owner-operator or integrated into an existing enterprise, this is an ideal opportunity to enter the growing eco-conscious and ethical market.
The product range is diverse, offering everything from everyday essentials to premium gifts, all sourced from ethical suppliers committed to sustainability. A standout feature is the exceptional customer service and gift-wrapping options, which help differentiate the brand in the market.
Due to structural changes, the original team has been reduced, and the business is now transitioning to being managed by the founder alongside a remote, experienced D2C marketing professional. The latter has played a key role in developing the website and marketing channels, and is open to discussing a potential transition with the new owner.
Seasonal gifting contributes to 40% of annual turnover, but recent diversification into everyday eco-living products has helped to stabilise trade throughout the year.
With a repeat customer rate nearing 20% and steady organic traffic driven by excellent SEO and a well-optimised website, the business is well-positioned for further growth.
This business offers significant room for growth across multiple areas. Currently, only minimal advertising is done, with limited Google Ads and organic SEO driving most traffic. Expanding paid advertising across Google, Meta, and Pinterest could significantly boost sales. Developing affiliate marketing and collaborations with other eco-conscious brands offer additional opportunities for exposure and growth.
There is also huge untapped potential in corporate gifting, an area where the business has seen success but has not yet actively pursued. The boxed gift service on The Natural Gift Company website could also be expanded further to include bespoke options or targeted campaigns for businesses.
Geographical expansion is possible, though currently limited to Great Britain due to logistics and regulations. Adding marketplaces like Amazon, Etsy, or eBay could provide an additional revenue stream, as could a wider assortment of products or services like subscription boxes.
Features
Key Information
- Products Sold: Accessories, Bedroomware, Clothing - Ladies', Gardenware, Homeware, Jewellery, Toys, Other
Online Presence
- Facebook: Yes
- Instagram: Yes
- Blog: Yes
Location
- Limited Competition